Writtng an influential text - Scripting |
![]() |
![]() |
![]() |
Evidence from real life: - 90 % or more of Clinton's and Obama's speeches include these techniques. - The best ads, media programs and music videos include these techniques to anchor emotions on products - 95 % or more of "ordinary" people will never have the chance to understand how they are being influenced.
The advantages of learning these scripting techniques: - you will become influential in all influential writing (proposals, sales, memos, speeches, books...) - you will be able to notice the techniques used in professional writing in a different way and understand how you are being influenced
The fact than ACTION scripting can be learned quickly has been proved on more than a thousand executives, politicians and students in their everyday work and assignment.
Basic (8 hour) training consists of: - aim setting - establishing connection with the reader - verbal persuasion techniques - using constructed metaphors - 4MAT structure - sense systems - emotions anchoring - advance language patterns for trance inductions
Training is based on real sales, lobbying, political and advertising material. To achieve professional level more practice and TMT techniques can be learned. Parts of this training are included in the trainers' training. |
We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy. | |
I accept cookies from this site. Agree |